Bayerische Hausbau and MATRIX lay the foundation stone for the new work campus FLOW in Hamburg

2022/06/10 – Norderstedt, Germany

The new work campus FLOW in Hamburg is becoming a reality: The MATRIX Group and Bayerische Hausbau laid the foundation stone today together with anchor tenant Sysmex Europe and the Second Mayor Katharina Fegebank.

  • Second Mayor Katharina Fegebank praises investment in new working environments.
  • Anchor tenant Sysmex Europe relocates the head office of its headquarters for the EMEA region to the Deelböge.

The new work campus FLOW in Hamburg is becoming a reality: The MATRIX Group and Bayerische Hausbau laid the foundation stone today together with anchor tenant Sysmex Europe and the Second Mayor Katharina Fegebank. In a joint venture, the companies are developing around 23,600 m2 of new working environments on the Deelböge street in the Alsterdorf district. Sysmex Corporation, an international manufacturer and provider of innovative analytical instruments and services for laboratory diagnostics, will move the head office of its headquarters for the EMEA region (Europe, Middle East and Africa) to one of the two new buildings.

Katharina Fegebank, Second Mayor and Senator for Science, Research, Equality and Districts: " I am delighted about this building project, because with Sysmex Europe SE, not only will an innovative company in the medical industry find its new home here, but also a campus for new work will be created. This is good for the Northern district and for Hamburg as a business location."

The FLOW is distinguished by an intelligent concept for designing the workplaces of the future. This includes flexibly usable workspaces, a smart building app, a parcel station as well as a mobility concept with car sharing and many bicycle parking spaces.

Attractive courtyards with a high spatial quality, which merge into the green surroundings of the reaches of the Alster river and the Tarpenbek stream, form the "third place". The façades of the buildings will be designed in clinker brick style and with distinctive, green elements. State-of-the-art building technology, accessible green roofs, protection of existing trees as well as two biotopes underscore the thoroughly ecological and sustainable nature of the project. The Hamburg architectural firm Tchoban Voss is responsible for the design planning.


Dr Udo Franz, Assistant Director of the District Council Hamburg-Nord:

“The FLOW is a showpiece project for new work. The appealing architecture combines sustainable building technology and green roofs and façades with an innovative room concept. In the development phase, great importance was attached to an office concept that fosters the communication and creativity of the employees, and digital technologies that simplify and accelerate the work processes. The site is optimally connected to the public transport and very green. We are very pleased that the MATRIX Group and Bayerische Hausbau have decided in favour of developing this project in our district.”

Martin E. Schaer, Managing Partner of the MATRIX Group:

"With the FLOW, we are bringing to life the idea of new working at an urban, yet green location. Our goal is to create a benchmark for the development of new working environments. The main focus in this respect is on people. Whoever works at our campus in future should do so at a place where they can work productively and creatively, feel at ease, relax during breaks and enjoy lingering even after work. A place with flowing transitions from work to leisure time, a place in the FLOW."


Christian Balletshofer, Managing Director of Bayerische Hausbau:

"We are delighted that, with the laying of the foundation stone, our joint project FLOW is now entering the implementation phase and taking shape. With the new work campus, we are constructing sustainable office premises with a high degree of digitalisation. The FLOW offers room for innovations and the future of work – by means of flexible interior design with smart building elements and a mobility concept tailored to the location. Additionally, we shall create spaces for recreation and lingering and for creative exchange, with lots of greenery. Working, living, relaxing, that's all possible in the FLOW."

Sysmex Corporation is an international manufacturer and provider of innovative analytical instruments and services for laboratory diagnostics. At the beginning of 2025, its regional headquarters for EMEA region, Sysmex Europe SE, together with the subsidiary Sysmex Deutschland GmbH, which is responsible for the German market, Sysmex Inostics GmbH – a specialist in personalised diagnostics in oncology – and the Sysmex R&D Center Europe GmbH, will move into the new work campus with state-of-the-art offices and laboratories on the Deelböge in Hamburg.


Alain Baverel, President and CEO of Sysmex Europe SE:

 "The move is a clear commitment to Hamburg as a location for business and technology and a visible sign of Sysmex's sustainable and steady growth in the EMEA region. We are delighted to be able to offer our employees and new talent a modern and inspiring working environment in the centre of the Hanseatic city."

MATRIX and Bayerische Hausbau have also started the letting of the remaining 11,300 m2. The flexible space concept allows for letting to a single tenant as well as an occupancy with several tenants. Residential occupancies that further enrich the location and promote the campus character of FLOW are aimed at. The BNP Paribas Real Estate GmbH and the CBRE GmbH have received the mandate as lead estate agents.

The building application for the realisation of the FLOW on 23,600 m2 of commercial land was submitted by the Hamburg MATRIX Group and Bayerische Hausbau in the autumn. The completion of the campus is planned for the end of 2024.

The project can be viewed on the Internet at:


About the Matrix Group

The MATRIX Group was founded in 2003 by Martin E. Schaer and Olaf M. Heinzmann. As a new-generation cross-asset specialist, the owner-managed real estate company based in Hamburg creates and implements real estate concepts for the digital urban society. Urban district developments combine the areas of working, living, shopping and leisure.

The company is currently developing the Arne Jacobsen building in Hamburg's City Nord district close to the Stadtpark into a modern working environment. The revitalisation is to begin in 2023 and will transfer the most well-known office property in the city into the future. The project is preserving the famous design concept on 40,000 m2 of leased space.

In Nuremberg, MATRIX is developing the new work campus NOHO with a leased space of 22,600 m2 between the city and the airport. The office hotspot will be designed in the style of the New York trendy district SoHo. More information is available at


About Bayerische Hausbau GmbH & Co. KG

Bayerische Hausbau GmbH & Co. KG is the management company of the Schörghuber Group for the construction & real estate division. It operates in the real estate and development business segments.

The real estate division is primarily responsible for the asset management of the real estate portfolio, which is mainly concentrated in Munich and is worth around 3.2 billion euros, while the development division offers an enormous range of services, from the acquisition of land and building rights to the project planning and realisation of residential complexes, commercial properties and multifunctional district centres. Bayerische Hausbau is developing projects in Munich and Hamburg.

In the last three decades, it has realised on the Elbe well over 100,000 m2 of residential and commercial space, including the development of the quarter in Falkenried at the former tram depot, the office complex in Bahrenfeld that was realised for Reemtsma, Oracle and BP at that time, as well as the residential complex Parkside Lokstedt. More information is available at


About Sysmex Europe SE

Sysmex Corporation is a global leader in medical diagnostics with a broad product portfolio designed to support clinical professionals in their work. In haematology, urinalysis, haemostaseology, life science, flow cytometry, primary care, essential healthcare and immunochemistry, Sysmex applies its technological expertise to reliable, multifunctional and easy-to-use analytical instruments with the appropriate reagents and software as well as its reliable service to provide holistic solutions.

Sysmex Europe SE is a subsidiary of Sysmex Corporation from Kobe, Japan. From its regional headquarters, Sysmex Europe serves the country organisations, distributors and customers within Europe, the Middle East and Africa (EMEA).

Copyright © Sysmex Europe SE. All rights reserved.